My first prediction for the year 2002
2020年5月8日 日常My first prediction for the year 2002 related to pay for performance options: "I see this trend increasing, with the major engines and directories expanding on the range of PFP options they provide, whether in-house or outsourced".
Looks like I was right on the money with this one. By the end of 2002, all but one of the major search engines and directories had a pay for performance option available. Paid inclusion services in particular proved to be a popular addition to search engines in 2002, with Lycos, FAST / AllTheWeb and Ask Jeeves / Teoma each introducing a paid inclusion product for the first time. Pay per click services also gained in popularity in 2002, with Google introducing their AdWords Select Pay Per Click product in February 2002 (that recently!) and Overture spreading their market reach via major partnerships with AOL Europe in January, MSN in February and September, InfoSeek in March, Yahoo in April, CNET and AltaVista in May, Lycos Europe in June, Yahoo Japan in November, CNN and Freeserve in December.
The popularity of Google’s AdWords grew quickly throughout the year, with AdWords becoming a major competitor to Overture, helped along by new partnerships with Earthlink in February, AOL in May, Ask Jeeves / Teoma and AT&T in July, InfoSpace in September and Yahoo Japan in November. In fact, AdWords became such a threat to Overture that they filed a patent infringement lawsuit against Google in April 2002. I believe the outcome is still pending on that one. Smaller PPC engines began to gain more market share in 2002, with eSpotting, FindWhat, Kanoodle and Ah-Ha each finding a market niche.
And who could forget LookSmart’s disastrous entry to the realm of pay per click in April 2002? The deceptive nature of LookSmart’s announcement and their decision to force existing Express Directory Submission customers to rollover into the new PPC system instead of "grandfathering" their listings demonstrated a complete lack of market understanding and for some, forever etched the LookSmart brand with the word "untrustworthy". It seems LookSmart are still paying for their mistake months later, with a reduced market share and a devastated reputation.
As predicted, search engine optimizers have had to embrace this trend towards Pay for Performance and integrate it within their traditional site optimization services in order to offer clients balanced, measurable and successful search engine marketing campaigns. As a result, the term SEO has become increasingly eroded by the more logical term SEM (Search Engine Marketer).
While the fairly new JoeAnt and GoGuides directories both introduced paid submission services late in 2002, they don’t really counteract the fact that LookSmart dropped their directory submission option in favor of PPC and (thankfully), Google have refrained from introducing a Paid Submission service. So much for THAT prediction!
My prediction here was: "With engines like Google leading the way in the crackdown on search engine spammers, other engines should follow suit in 2002. As a result, there should be far less spammers and more relevant results across the search engines by this time next year."led dot light source--https://www.zjmdcx.com/product/led-dot-light/
Looks like I was right on the money with this one. By the end of 2002, all but one of the major search engines and directories had a pay for performance option available. Paid inclusion services in particular proved to be a popular addition to search engines in 2002, with Lycos, FAST / AllTheWeb and Ask Jeeves / Teoma each introducing a paid inclusion product for the first time. Pay per click services also gained in popularity in 2002, with Google introducing their AdWords Select Pay Per Click product in February 2002 (that recently!) and Overture spreading their market reach via major partnerships with AOL Europe in January, MSN in February and September, InfoSeek in March, Yahoo in April, CNET and AltaVista in May, Lycos Europe in June, Yahoo Japan in November, CNN and Freeserve in December.
The popularity of Google’s AdWords grew quickly throughout the year, with AdWords becoming a major competitor to Overture, helped along by new partnerships with Earthlink in February, AOL in May, Ask Jeeves / Teoma and AT&T in July, InfoSpace in September and Yahoo Japan in November. In fact, AdWords became such a threat to Overture that they filed a patent infringement lawsuit against Google in April 2002. I believe the outcome is still pending on that one. Smaller PPC engines began to gain more market share in 2002, with eSpotting, FindWhat, Kanoodle and Ah-Ha each finding a market niche.
And who could forget LookSmart’s disastrous entry to the realm of pay per click in April 2002? The deceptive nature of LookSmart’s announcement and their decision to force existing Express Directory Submission customers to rollover into the new PPC system instead of "grandfathering" their listings demonstrated a complete lack of market understanding and for some, forever etched the LookSmart brand with the word "untrustworthy". It seems LookSmart are still paying for their mistake months later, with a reduced market share and a devastated reputation.
As predicted, search engine optimizers have had to embrace this trend towards Pay for Performance and integrate it within their traditional site optimization services in order to offer clients balanced, measurable and successful search engine marketing campaigns. As a result, the term SEO has become increasingly eroded by the more logical term SEM (Search Engine Marketer).
While the fairly new JoeAnt and GoGuides directories both introduced paid submission services late in 2002, they don’t really counteract the fact that LookSmart dropped their directory submission option in favor of PPC and (thankfully), Google have refrained from introducing a Paid Submission service. So much for THAT prediction!
My prediction here was: "With engines like Google leading the way in the crackdown on search engine spammers, other engines should follow suit in 2002. As a result, there should be far less spammers and more relevant results across the search engines by this time next year."led dot light source--https://www.zjmdcx.com/product/led-dot-light/
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